Mars Unveils Landmark Research on Human-Animal Bond
The Human-animal bond study, known as the Pets and Wellbeing Study (PAWS), is the largest global research initiative launched by Mars, Incorporated to explore the impact of pets on mental health and deepen scientific understanding of the human-dog relationship.
An Innovative Investigation of the Relationship Between Humans and Animals
PAWS will evaluate the impact of pets on stress, anxiety, loneliness, and general well-being under the direction of the Waltham Petcare Science Institute in partnership with leading academic institutions. The first phase of the project will involve around 35,000 individuals from more than 20 nations, with plans to grow it over time.
Loïc Moutault, President of Mars Petcare, emphasized the significance of this study: “As a pet owner, I can attest to the comfort and joy that pets provide to our lives.” This study will provide scientific proof for the reciprocal benefits of the human-animal bond.
Collaboration with Leading Institutions
Mars has partnered with esteemed academic institutions, including:
- Cummings School of Veterinary Medicine at Tufts University
- University of Maryland School of Nursing
- University of Pennsylvania School of Veterinary Medicine
- University of Liverpool
- University of Arizona College of Veterinary Medicine
- YouGov and the Human Animal Bond Research Institute
Dr. Maggie O’Haire from the University of Arizona praised the study’s potential: “This program will deliver valuable insights into the powerful connection between people and pets.”
Partnership with Calm for Mental Health Awareness
Mars is partnering with Calm, a well-known mental health platform, to merge its research on the benefits of dogs for mental health with Calm’s expertise in mental wellness.
According to Dr. Chris Mosunic, Quiet’s Chief Clinical Officer, “pets provide daily moments of calm and joy.” We intend to increase awareness of their critical role in mental health through our partnership.
The Growing Significance of Pet Ownership and Mental Health Research shows that mental health is becoming a global priority. With 45% of people ranking it as their top health concern.
The world’s rising stress and anxiety levels impact more than 301 million individuals. With over 1 billion pets globally, pet ownership is on the rise, making it more important than ever to comprehend how pets affect people’s welfare.
Mars’ Ongoing Commitment to Pets and People
As a global leader in pet care, Mars is committed to promoting the human-animal bond. The company’s efforts span veterinary care, pet nutrition, diagnostic research, and wearable health monitoring. Through PAWS, Mars aims to support millions of pets and their owners worldwide.
In conclusion
An important step in comprehending how pets improve human wellness is the PAWS program. Mars aims to provide significant insights into the transformative effects of pets on mental health through in-depth research and partnerships.
Source: PR News
