Social media has become home to many pet influencers, and dogs are leading the pack. A survey has revealed that two out of five people follow pets rather than people on their feeds. Furthermore, one in four parents aim to build a social brand for their furry companions. It is clear: our pets have stardom potential.
As more dogs make their mark online, a few have become true sensations. Some are earning impressive sums from their social media presence. Below is a roundup of the top 10 dog influencers of 2025.
2025’s Top 10 Dog Influencers
9.1 million Jiffpom followers
One of the most popular dog influencers is Jiffpom, the cute Pomeranian. There’s no denying Jiffpom’s popularity with almost 10 million followers. This dog, who frequently posts in adorable costumes, was featured in Katy Perry’s “Dark Horse” music video. His adorable looks and kind demeanor captivate his admirers.
Doug the Pug has 3.6 million followers.
Doug the Pug is a celebrity in addition to being an influencer. It has been alongside celebrities including Katy Perry, Justin Bieber, and Ed Sheeran. In Nashville, he even has a holiday called Doug the Pug Day. With books, merchandise, and even his own brand of goods, Doug’s notoriety goes beyond Instagram.
There are two million Tuna followers.
A Chiweenie, or Chihuahua-Dachshund hybrid, Tuna has won over two million fans. Tuna’s ascent to prominence was fueled by his rags-to-riches story and his amusing images and videos. After being abandoned as a puppy, Tuna recovered, got a new home, and gained popularity online.
There are 1.9 million followers of Loki the Wolfdog.
With over two million followers, Loki the Wolfdog is a magnificent influencer who is a cross between a Malamute, an Arctic wolf, and a Husky. Stunning photos of him in untamed, natural environments abound on his Instagram account. Loki is one of the most well-known dog influencers because of his products, which includes clothes and prints.
Maya has 1.8 million followers.
A fluffy Samoyed named Maya has captured the hearts of almost two million Instagram users. Maya, who is called a “polar bear” because of her white fur, and her younger brother Michi share the limelight. Along with helping people prepare wholesome meals for their pets, the pair also pushes recipes for healthy dog food.
There are 1.6 million Harlow and Sage followers.
On Instagram, Harlow, a Weimaraner, and Sage, a Dachshund, became viral. Harlow acquired Indiana and Reese, two new Dachshunds, after Sage passed away in 2013. In an effort to spread compassion and knowledge about adoption, the account now includes details of their efforts to foster stray canines.
Manny The Frenchie- One million followers
The adorable bulldog Manny the Frenchie has amassed more than a million fans. In addition to having a ton of cute pictures, Manny’s Instagram also promotes charitable causes. His charity, Manny and Friends, provides assistance to needy rescue canines.
Crusoe the Dachshund: 883,000 followers
Crusoe the Dachshund is on track to reach one million fans. In addition to supporting canine health research, Crusoe is well-known for his humorous costumes and performances. He has also developed a video game app. Cornell University’s Crusoe Fund raises money for clinical studies on the health of dogs.
There are 486,000 Reagan Doodle followers.
The Australian Labradoodle, Reagan Doodle, uses humorous acts and costumes to encourage optimism. Reagan, who has almost half a million supporters, is in favor of foster care and adoption. Reagan is a dog with a purpose since the money raised from his books and calendars is used to nurture underprivileged kids.
There are 405,000 Turboroo followers.
Turboroo, a Chihuahua who was born without front legs, has won people over with his motivational tale. Turboroo, who was adopted after being turned in, races about on a mobility cart. He is a well-liked character in the dog influencer community because of his inspirational tale of conquering obstacles.
In addition to earning money, these dog influencers are bringing happiness to others. Their riches comes from their social media presence, but what really makes them priceless is their capacity to spread love and happiness. Are you curious about these furry celebrities? Take inspiration from their experiences by following them on Instagram.
